Display advertising serves to increase brand awareness and increases traffic results in sales. The most typical way of online promotion is display advertising, it provides different variety of shapes, sizes and formats as per the banner location and the device adaptability. The most common formats of display ads are listed.
- Banners - The frequently used ad format of display advertising is banner ads, which always attracts and retain the user’s attention; the varied sizes of banners crop the sections in website to give complete use of the available space.
- Overlays - We frequently see these overlays on the middle of screen as a pop up and grab the user view.
- Rich Media - The animated banner ads which is non static, gives the trend setting promotion even by interacting with users.